Martin Rasmussen.
Co-Founder & Sales, DealSource Systems and Danish Lead Co
Martin Rasmussen is Co-Founder of DealSource Systems and of Danish Lead Co, where he leads sales. The group is based in Aarhus, Denmark.
He runs commercial and the first conversations. He is the person your thesis goes to when you book a call, and the point of contact from that call through to live origination. Nothing is routed through a sales team.
On the blog he writes about how origination runs in practice: sector playbooks, outreach process and execution.
Articles by Martin (83)
Deal origination case studies: what 7 engagements show
The 6 best deal sourcing firms for corporate development
The 4 best deal sourcing firms for M&A advisors
The 5 best add-on acquisition sourcing firms in 2026
Acquisition outreach messaging: what gets replies
The 6 best deal sourcing firms for family offices
The 6 best home services deal sourcing firms in 2026
Top 7 industrials deal sourcing firms for 2026
Top 7 healthcare deal sourcing firms for private equity
Deal origination benchmarks from 1.7M outreach emails
Market map vs deal origination: what wins more deals
Cross-border deal origination: what changes
Deal origination conversion rate: the real funnel
First 90 days of deal origination
Secondary market deal sourcing: why less competition wins
Acquisition outreach reachability: what the data shows
Multi-thesis deal origination: one team or many?
Deal origination nurture: staying top of mind
IC objections to off-market deals
Referral network for deal origination: a playbook
Deal origination vanity metrics: what actually works
Deal origination handoff: why warm conversations go cold
LP due diligence on deal sourcing: what to show
AI deal sourcing: what it can't do yet
Reply rates by company size
Deal origination ROI: how to prove it pays
Data quality in deal sourcing
Acquisition outreach compliance: what M&A teams must know
Acquisition outreach objections: how to answer them
First call with a business owner
Acquisition outreach timing: the data on when to send
Deal origination team structure: who to hire first
Why deal origination stalls: a diagnostic playbook
Search fund vs independent sponsor: deal sourcing compared
Home health agency acquisitions: hospice vs home care
Cold calling vs cold email for acquisitions
Acquisition outreach targeting: what the data shows
ESOP vs private equity: the deal sourcing blind spot
Email deliverability for deal origination: the data
LinkedIn outreach for acquisitions: the data
Acquisition outreach follow-up
Private credit deal origination: how debt funds source
Emerging manager deal origination
CRM for deal flow: what actually works for PE
Telecom company acquisitions: ISP vs legacy
Specialty contractor acquisitions: the PE comparison
Electrical contractor acquisitions: a sourcing guide
Why business owners sell
Education services acquisitions: a PE guide
Security company acquisitions: alarm vs guarding
Systematic deal sourcing vs relationship networks
Deal sourcing timeline: realistic benchmarks
Environmental services acquisitions: a PE guide
Food and beverage acquisitions: a PE guide
Property management company acquisitions.
Urgent care acquisitions: a sourcing guide
Carve-out acquisitions: a PE sourcing guide
E-commerce acquisitions: PE sourcing guide
Digital marketing agency acquisitions: PE guide
Outsourced deal origination vs in-house: the cost
Auto repair shop acquisitions: a sourcing guide
Senior care acquisitions: assisted living vs home care
Deal pipeline management for private equity
Plumbing company acquisitions
Physical therapy acquisitions: a PE playbook
Staffing company acquisitions: sourcing playbook
Construction company acquisitions: a sourcing guide
MSP acquisitions vs SaaS: sourcing compared
Landscaping company acquisitions: a sourcing guide
Veterinary practice acquisitions: PE playbook
Distribution company acquisitions: PE playbook
Dental practice acquisitions: the DSO sourcing playbook
Tech-enabled services acquisitions: a sourcing guide
Manufacturing deal sourcing: direct vs broker
Acquisition target screening: a four-step PE framework
Direct deal sourcing vs intermediary networks
Deal origination metrics: what to track
Outreach to business owners: an M&A playbook
Add-on acquisitions: a buy-and-build sourcing guide
Healthcare deal origination
Deal sourcing software vs done-for-you origination
Deal sourcing vs deal origination
Deal origination function: how to build one
See this run on your mandate
Thirty minutes on your thesis, your current origination coverage, and the founder conversations this system would open in your market. The call goes to Martin directly. If we are not confident it fits, we will say so.
Confidential, and handled by the team that would run your mandate. Or read how the engine works first.